Mail houses are great and they provide a service. They understand mail processes and the technical aspects of making sure of merging data, printing and dropping the mail. They are good at all of the above.
Where they fall short is in the data. Marketing firms have spent countless hours and dollars testing, tweaking and trying new things with data. At Lead Research Group we have worked with data a ton and what separates Lead Research Group as a stand out turnkey direct mail campaign provider is its in depth understanding of how data is developed and then how to best employ it.
Lead Research Group is a top notch marketing firm that sits on the front lines with Loan Modification Companies. We work closely with our clients and our data compilers to adapt to changes in the market from a geographical perspective as well as a regulatory and key data attributes standpoint.
Data over time in the loan modification mailing business, has changed from Arms and Subprime Lenders to simply people that are underwater on their mortgage. This market continues to evolve and Lead Research Group is a marketing firm that is paying attention.
Yes, you could get great service from the mail house but wouldn't you rather work with a company like Lead Research Group whose data expertise allows a responsive and effective campaign for loan modification mail without having to sacrifice quality service? For an effective and responsive loan modification mailing campaign, call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430
Monday, August 17, 2009
Loan Modification Mail- Snap Pack Versus the Windowed Envelope
There are two directions the Loan Modification Busines can turn when it comes to mail. The snap pack is that official government-style, check-size letter with tearoffs on the side that unfold into a z-fold document. These have been around awhile but and may have run their course a bit. While this style has seen high open rates it no longer catches the mail opener by surprise. It became so popular so quickly that the market is flooded with variations of the snap pack. Some of the snap packs are of such a poor quality that the tear-offs leave frayed edges and a messy, tattered letter after opening. Time to steer clear of this method as it has become the me too of loan mod mailers. If you are stuck on this style of piece, not to worry, Lead Research Group has a high quality snap pack that will not look tattered when it is opened.
Separate yourself from the pack with the pink card mailer as an insert in a white windowed envelope. The insert is a simple to the point letter that fits nicely into the envelope. It is handy, small and convenient. It is my belief that this piece is fresh, and easy to afix to the fridge. Response rates have been high and it continues to help Loan Modification Companies get the inbound call volume they look for. For a pink card mailing campaign, call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430
Separate yourself from the pack with the pink card mailer as an insert in a white windowed envelope. The insert is a simple to the point letter that fits nicely into the envelope. It is handy, small and convenient. It is my belief that this piece is fresh, and easy to afix to the fridge. Response rates have been high and it continues to help Loan Modification Companies get the inbound call volume they look for. For a pink card mailing campaign, call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430
Friday, August 7, 2009
Lights Camera, Action-TV Inbound Calls for Loan Modifications
Lead Research Group has recently enhanced its media partnerships to deliver live inbound loan modification calls at rock bottom prices. It is a turnkey inbound call system and can light your phones up in a matter of days. Are you craving the excitement of room abuzz full of agents selling deals? Are you looking for a flood of calls? Good! Let's Talk! Call Robert Brack of Lead Research Group to discuss blowing the phone room up. 800-884-8371 Ext. 5430
Loan Modification Direct Mail-Super Hot
Loan Modification Mail is performing. Response is anywhere between 1.5% and 6% plus. Companies that fool around with a dying breed called telemarketing are missing the boat. I know, mail is not exciting. Nobody does a back flip for mail but if you get a 3-6% response like we have recently seen, then you might just do a cartwheel or two. Call Robert Brack of Lead Research Group. Get the scoop on data, geography and mail piece design. 800-884-8371 Ext. 5430
Sunday, August 2, 2009
Customized Internet Lead Campaigns for Loan Modifcation Organizations
Many of the big national players in the loan modification industry rely on custom internet lead campaigns to keep their busines growing. With Lead Research Group, the loan modification company enjoys the quality of a custom exclusive internet lead campaign with no incentivized traffic, co-registration or exit path traffic.
Why is this important? Its simple. The quality of results is largely driven by the number of companies the lead is sold to and whether or not the lead was incentivized, co-registration and exit path.
Incentivized means the form filler was offered something in return for filling out the form. This does not develop the most responsive and motivated prospect.
Co-Registration is capturing an internet surfers permission to send information on a product of service while they are engaged in another topic or doing something else.
Exit Path is where an internet surfer starts with one service that they request info on and then are funneled to other related services without an easy way to get out of the string of additional services offered. This creates a far less motivated prospect.
At Lead Research Group, our publishers use various networks and strategies that include landing page e-mail broadcast hits as well as pure search driven traffic. The result is a highly motivated and more responsive prospect. To speak with a representative about a customized internet lead campaign call Rob Brack Lead Research Group. 800-884-8371 Ext. 5430
Why is this important? Its simple. The quality of results is largely driven by the number of companies the lead is sold to and whether or not the lead was incentivized, co-registration and exit path.
Incentivized means the form filler was offered something in return for filling out the form. This does not develop the most responsive and motivated prospect.
Co-Registration is capturing an internet surfers permission to send information on a product of service while they are engaged in another topic or doing something else.
Exit Path is where an internet surfer starts with one service that they request info on and then are funneled to other related services without an easy way to get out of the string of additional services offered. This creates a far less motivated prospect.
At Lead Research Group, our publishers use various networks and strategies that include landing page e-mail broadcast hits as well as pure search driven traffic. The result is a highly motivated and more responsive prospect. To speak with a representative about a customized internet lead campaign call Rob Brack Lead Research Group. 800-884-8371 Ext. 5430
Direct Mail for Debt Settlement
Of all the strategies for debt settlement, direct mail is the most under-utilized. I am quite sure there are some players in the industry that would prefer that competition not become educated and then throw their hats in the ring for mail.
Internet Leads and Radio and Television fall short in their ability to perfectly target debt settlement candidates with high debt amounts. There is no measure of perfect control of who is marketed to.
Direct Mail on the other hand can target people with $30,000 in debt or more. One inbound call with this debt load is better than 3 calls with $10,000 in debt. This makes mail a solid play for the debt settlement organization. Closing less deals on a mailing campaign with more debt load often is more profitable than both internet and media driven leads.
To speak with a representative about a direct mail campaign for debt settlement, call Rob Brack Lead Research Group. 800-884-8371 Ext. 5430
Internet Leads and Radio and Television fall short in their ability to perfectly target debt settlement candidates with high debt amounts. There is no measure of perfect control of who is marketed to.
Direct Mail on the other hand can target people with $30,000 in debt or more. One inbound call with this debt load is better than 3 calls with $10,000 in debt. This makes mail a solid play for the debt settlement organization. Closing less deals on a mailing campaign with more debt load often is more profitable than both internet and media driven leads.
To speak with a representative about a direct mail campaign for debt settlement, call Rob Brack Lead Research Group. 800-884-8371 Ext. 5430
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