Loan Modification Referrals-Direct Mail

The Loan Modification Industry, given the state of the housing market and economy, is very busy. Most people know someone who had been or is currently suffering from a job loss, hours reduction, furlough, lay off, adjusting rate loan and medical emergency. If you don't know of someone like this, you travel in circles of people that don't face these real human troubles or you are not paying attention.

Why is this important to the loan modification firm? It's simple! Referrals still are the best marketing you could have but how do you get them? The easiest way to get them is to do a good job helping a family get their loan modified. The next best way is to use your sphere of influence that you can lean on to gain credibility with people they know. There is a bit more trust in this situation and yes, given the experiences of people out there, trust is a huge issue.

The most often overlooked referral opportunity is those inbound opportunities where someone calls in from a direct mail campaign and is not a good candidate for loan modification. Sure, it is disappointing when a sale cannot be made, but if you treat that person well and educate them on the product, it should be okay to ask for a referral of someone they know that you may be able to help. The goal is still to save Americans from losing their homes, right? Why not use rapport and trust built in a conversation to gain referrals even when you can't help someone? Even if one in 10 people you talk to a day gave you a referral, it would lead to 22 extra sales conversations. If you closed 10% of the people you talked to that would be 2.2 extra deals per month. Why? Because you asked for referrals!!!

For a direct mail campaign for loan modifications packed with sales opportunities and great referral potential, call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430