There are two directions the Loan Modification Busines can turn when it comes to mail. The snap pack is that official government-style, check-size letter with tearoffs on the side that unfold into a z-fold document. These have been around awhile but and may have run their course a bit. While this style has seen high open rates it no longer catches the mail opener by surprise. It became so popular so quickly that the market is flooded with variations of the snap pack. Some of the snap packs are of such a poor quality that the tear-offs leave frayed edges and a messy, tattered letter after opening. Time to steer clear of this method as it has become the me too of loan mod mailers. If you are stuck on this style of piece, not to worry, Lead Research Group has a high quality snap pack that will not look tattered when it is opened.
Separate yourself from the pack with the pink card mailer as an insert in a white windowed envelope. The insert is a simple to the point letter that fits nicely into the envelope. It is handy, small and convenient. It is my belief that this piece is fresh, and easy to afix to the fridge. Response rates have been high and it continues to help Loan Modification Companies get the inbound call volume they look for. For a pink card mailing campaign, call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430
Monday, August 17, 2009
Loan Modification Mail- Snap Pack Versus the Windowed Envelope
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