Monday, July 13, 2009

FHA 125% LTV Program Mailers

Finally, a little help for those that are underwater on their mortgage but have made their mortgage payments on time. Since the sizeable decreases in property values and the worst housing market since the Great Depression, the 125% Loan is a necessity.

Direct Mail is the perfect new marketing strategy for this emerging program. Target people underwater on their mortgage that are not on the telemarketing list.


For an effective 125% Mortgage Loan Mailer, call Robert Brack Lead Research Group.

800-884-8371 Ext,5430

Sales Scripting

Sales Scripting has to be employed by sales organizations to help insure consistency amongst sales reps. As a marketing professional that helps companies with lead generation campaigns, you get the question over and over. " What is the expected closing ratio". A tough question indeed.

What an organization's sales agents close is largely based on how they field the calls. If they go at it with purpose and a plan the numbers will always be more favorable. Develop a script and do not bend on the need to stay on point with the script. Bottom line is that if given the chance, sales reps will do it their own way and stray from proven techniques.

For a new loan modification or debt settlement marketing campaign, call Robert Brack Lead Research Group to discuss an effective lead generation strategy and sales script implementation.

800-884-8371 Ext. 5430

Wednesday, July 8, 2009

Loan Mod Mail Data

Lead Research Group is seeing amazing results with its loan mod mail campaigns. We have isolated some hot spots that have proven the value of timing, research and data. That is what we do. We are an extension of the businesses we work with and we do everything that is in our power to grow our clients. At LRG, we grow if you do.

To talk with an expert at LRG about Loan Modifcation Mail and Data call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430.

Call Center Warm Transfers

Hate Cold Calling?


Many salesman do. Lead Research Group offers a reasonably priced call center warm transfer for the mortgage, loan modification and debt settlement industries. No need to purchase data and yes leave all the cold calling to the call center.

The call center will ask a series of questions punctuated by " Would you like to speak with a professional right now? Boom!!! Transfers the call and then you close them up!

To speak with a professional about warm call center live transfers, call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430

Sunday, July 5, 2009

Turnkey Direct Mail Campaign

Lead Research Group offers a turnkey direct mail campaign for reverse mortgages, refinances, fha streamlines, loan modifications, final expense insurance,annuities and investment, debt settlement and alarm/security systems. Each category of business above does well when the homeowners and consumers mailed to are highly targeted with filtered data.

Every person who calls in on a mailer has been pre-qualified and focussed on as accurately as marketing can. The result is a call from an interested party who fits the characteristics of an indsutry's ideal prospect or customer. You can't beat that! Telemarketing, Internet Leads, and Radio and Television fall short in their ability to produce a highly targeted prospect.

With a direct mail campaign from Lead Research Group, the end-user gets a CRM to work the inbound call leads, a Kall 8 number to measure results specifically from their campaign, ability to track mail drops as well as mailer creative and design, print, postage and data all inclusive. Lead Research Group has an efficiency model that allows us to be competitively priced and offer technology that separates us from other direct mail companies.

To speak with a representative about a turnkey direct mail campaign for your business call Robert Brack Lead Research Group. 800-884-8371 Ext. 5430